About this product
Wella Professionals provides up to 100% gray coverage while reducing visible signs of hair damage. A Revolution in Permanent, No-Ammonia Hair Color. Free from ammonia, added fragrance, mineral oils, silicones, and PPD/PTD. Clinically Proven to Reduce Signs of Damage with Supercharged Metal Purifier. Powered by a Supercharged Metal Purifier that targets metals like copper and iron to control oxidative stress during coloring.
• A curated palette of 30 shades for pure & true-to-tone color results
• Up to 100% grey coverage
• State-of-the-art formula designed for damage control and more predictable color results
• No dedicated developer required. Can be used with any Welloxon Perfect developer in a 1:1 ratio.
How to use:
1 - Mix and apply with a bowl & brush. If using darker shades, consider using a stain guard.
Mixing Recommendation:
1. Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio. Example: 60 g Pure Perfection + 60 g Welloxon Perfect.
2. 6% Welloxon Perfect: For grey coverage and up to 1 level of lift.
3. 9% Welloxon Perfect: For up to 2 levels of lift.
4. 12% Welloxon Perfect: For up to 3 levels of lift.
5. To refresh mid-lengths and ends, you can use a suitable Wella Professionals demi-permanent color.
Alternatively:
• Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 minutes.
How to apply:
• Wear suitable gloves and apply to dry hair.
Grey Coverage:
• Apply first to the areas with the highest percentage of grey or white hair when grey coverage is required.
Tips:
• For maximum coverage on stubborn grey hair, saturate with enough product and take very fine sections. If the regrowth is more than 2.5 cm. Perform a mid-band application to get the best result on grey hair. Apply the mid-band 1 cm away from the roots first. Once done, apply directly to the root and develop for 30 to 40 minutes.
Full Head Color:
• Apply the coloring mixture immediately from roots to ends.
When Lightening:
1. Step 1: Apply the coloring mixture to lengths and ends only, leaving approximately 2 cm free from the scalp. Develop for 20 minutes.
1. Step 2: Apply the mixture to the root and develop for 30 to 40 minutes.
Development time:
• Develop the color without heat for 30 to 40 minutes or with heat for 15 to 20 minutes.
Description supplied by Brighton Beauty Supply through its current Shopify listing. Product, performance, and health claims are the seller’s and have not been independently verified by StorkScout.
