Goldwell Elumen Color Direct Dye Ammonia-Free 6.7 oz

Goldwell Elumen Color permanent High-performance oxidant-free hair color. For extra luminous, shining and lasting hair colors. Without peroxide or ammonia. The Elumen range of colors is simple and compact. Color remains strong even after 20 shampoos. It works with no peroxide or ammonia, so there is no need for mixing. Longer-lasting than most conventional hair colors, yet causes no damage to the hair. 

• Brilliant shine
• Vibrant shades
• Long lasting durability
• No damage
• Breakthrough patented technology, developed exclusively for professional stylists worldwide
• The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing
• No damage: A color as gentle as the best semi/demi hair color available
• Outstanding vibrancy, shine and durability
• Quick and easy to apply with 21 shades clear

How to use:
STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen Prepare after highlighting/highlighting service or as a pre-color treatment for damaged hair.

STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen Shade bottle, or Elumen mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.

STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.

STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen Wash. Towel dry thoroughly.

STEP 5:
Evenly saturate the hair with Elumen Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen Care or Elumen Treat.