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The Perfect Meal

Sold by WR Book House

The Perfect Meal
$38.95

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About this product

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

Author: Charles Spence, Betina Piqueras-Fiszman
ISBN-10: 1118490827
ISBN-13: 9781118490822
Publisher: Wiley-Blackwell
Language: English
Published: 09/22/2014
Pages: 432
Format: Paperback
Weight: 1.90lbs
Size: 9.50h x 6.70w x 0.80d
Award: PROSE - Winner

Description supplied by WR Book House through its current Shopify listing. Product, performance, and health claims are the seller’s and have not been independently verified by StorkScout.