Shelly Red Sneaker - Back 70

Bold. Joyful. Completely unforgettable. Meet Shelly — the newest Back 70 sneaker that walks into the room and owns it before you say a single word. This is the shoe for the woman who knows exactly who she is and isn't afraid to show it. The cherry red suede is rich and vibrant and completely beautiful, the white "70" stitched logo is that perfect vintage-cool detail that makes the whole sneaker feel like a piece of wearable art, and the honey gum rubber sole is the finishing touch that makes it look like it costs twice what it does. Handcrafted in small batches with premium suede, braided cotton laces, and Back 70's signature attention to detail — Shelly is a montage of sport and culture, confidence and creativity, past and present. She's not just a sneaker. She's a whole vibe.

Construction & Materials: Premium suede upper in a bold, rich shell red with white "70" stitched detailing and white accent panels — handcrafted in small batches so every pair is made with intention and care. Lined with soft, flexible fabric for all-day comfort, with a padded sock and removable foam footbed that make these as comfortable as they are gorgeous. The durable man-made midsole and rubber outsole give you real traction and long-lasting wearability, and the quality braided cotton laces in bright white are the most perfect finishing detail. A 1" platform adds just the right lift without sacrificing the classic, low-profile sneaker silhouette.

Sizing: European sizing — These sneakers run true to size. Please follow photo diagram image for suggestive sizing. Use the guide below to find your fit:

• EU 36 —
• EU 37 —
• EU 38 —
• EU 39 —
• EU 40 —
• EU 41 — 

Where to Wear Them: This is a statement shoe, which means the styling rule is simple — let Shelly be the star and keep everything else relaxed and easy. The shell red pops brilliantly against dark denim, looks effortlessly cool with black wide leg jeans, and adds an unexpected, editorial pop of color to any neutral outfit. These are your farmers market sneakers, your concert sneakers, your brunch sneakers, your "I just wanted to wear something that makes me happy today" sneakers — and they will make you very, very happy.

• ✔ Style with Cave Black Wide Leg Ankle Jeans and a white or cream tee — the red and black combination with that gum sole is effortlessly cool and completely stunning
• ✔ Pair with Dark High Rise Straight Cuff Hem Jeans and a simple neutral tee for a classic, clean look where Shelly does all the talking
• ✔ Wear with white or cream denim for a bold red-and-white color moment that's fresh, fun, and completely on-trend
• ✔ The vintage-inspired style pairs beautifully with our Z Supply tees and relaxed basics — the shoe is the statement, everything else stays easy
• ✔ Add the Gold Stone Huggies and a simple bag — when the shoes are this good, the accessories just need to show up and not compete

Shelly makes you feel bold, joyful, and completely yourself — which is exactly what Back 70 intended when they designed her. The cherry red is so rich and beautiful it almost doesn't look real, the handcrafted construction feels incredibly premium, and the vintage-inspired silhouette is the kind of style that looks equally at home in a fashion editorial and on a Sunday morning coffee run. Explore the era of boundless self-expression. Step into the future. Step into Shelly.

🛍 Shop the Look

• Dark High Rise Straight Cuff Hem Jeans — $79.99 ✨ Bold cherry red sneakers over dark straight jeans is a classic, stunning pairing — the red pops beautifully and the gum sole adds the perfect finishing touch
• Cave Black Wide Leg Ankle Jeans — $79.99 ✨ Shelly's vibrant red suede against black wide leg jeans is a bold, editorial color combination — striking, on-trend, and completely gorgeous
• Camel Harper Shoulder Bag — $69.99 ✨ A warm camel bag alongside a bold red sneaker is a rich, unexpected combination — the earthy warm tones play off each other beautifully
• Diagonal Westlyn Bag — $69.99 ✨ The structured Westlyn adds a polished, put-together touch that lets the bold red Shelly sneaker be the full statement
• Gold Stone Huggies — $16.99 ✨ Warm gold huggies are the simplest, most perfect finishing touch alongside a bold red statement sneaker — understated accessories, unforgettable shoes
• Taupe Crystal Beaded Teardrop Earrings — $16.99 ✨ A delicate taupe teardrop keeps all the attention exactly where it belongs — on those stunning red suede Shellys