LAC-CLM Truly Matte Foundation : 3PC

*Qty 1 = 3 pcs

Achieve a truly flawless complexion with the Truly Matte Foundation — a long-wearing, high-pigment formula that applies as a smooth liquid and transforms into a beautiful, powder-like matte finish. Designed for retailers who demand consistent performance across their clientele, this foundation delivers buildable coverage that looks natural, never heavy, and stays put through long days and busy schedules.

Available in 14 carefully curated shades that complement a wide range of skin tones, from fair to deep, making it an easy sell for diverse customer bases. Whether your customers are building a full-coverage look or a light everyday base, this formula adapts beautifully.

Key Features

• Finish: Matte, powder-like
• Coverage: High-pigment, buildable from light to full
• Wear Time: Long-wearing, all-day formula
• Shade Range: 14 shades for light, medium, and deep skin tones
• Formula: Liquid application, sets to a smooth matte finish
• Skin Type: Suitable for oily and combination skin

Shade Range

14 variants spanning fair to deep tones — designed to complement a wide range of skin tones. Wholesale buyers are encouraged to stock a balanced assortment across the shade spectrum to maximize sell-through and customer satisfaction.

How to Apply

1. Begin with clean, moisturized skin. Apply a primer to extend wear and minimize pores.
2. Shake or swirl the formula gently before dispensing.
3. Apply to the face using a foundation brush, beauty sponge, or fingertips, starting at the center of the face and blending outward.
4. Build coverage by layering thin coats, allowing each layer to set before adding more.
5. For a longer-lasting finish, set with a translucent or tinted pressed powder.
6. Blend along the jawline and hairline for a seamless, natural look.

Pro Tip: This formula pairs beautifully with a matte setting spray for extended wear in warm or humid climates — a great upsell opportunity for your retail customers.