About this product
Fluoride Free Strawberry Toothpaste for Babies, Toddlers and Kids
Safe. Fun. Yum! Millions of kids choose Yum! Millions of parents choose Safe.
A mild strawberry gel toothpaste for your child's first teeth and every tooth after. Suitable from 6 months, when bub's first teeth usually come through, and the same formula keeps working right through the toddler years and into school age.
Little kids don't know how to spit, and they shouldn't have to. This formula is fluoride free and safe if swallowed when used as directed, so brushing doesn't turn into a fight about rinsing.
The strawberry flavor is made with natural strawberry flavoring. Sweet and mild, nothing like the "spicy" mint that makes toddlers clamp their mouths shut.
Which age is this for?
It's baby's first toothpaste, and it's still the one they want at 4. Safe from 6 months, right through to school age. Check the pack for how much to use at each age.
What parents compare before choosing a kids' toothpaste
- Fluoride: none in this formula, which matters before a child can reliably spit.
- Xylitol: 40% xylitol, a non-sugar sweetener that mouth bacteria can't feed on.
- Abrasivity: RDA 15, low, and suitable for soft new enamel.
- Certification: COSMOS NATURAL certified by Ecocert, a globally recognized international standard for natural products.
- Free from: SLS, artificial colors, dairy and gluten. Vegan, PETA certified cruelty free, BPA free.
- Size: 1.76 oz, about a month per child depending on brushing habits.
- Packaging: safety seal with an easy open flip top cap.
- Made in: Australia.
What's in it
Formulated with 40% xylitol, calendula and silica. It gently cleans and polishes teeth and helps remove plaque with regular brushing, and the calendula offers gentle care for little gums. Dentists recommend brushing twice daily to help remove plaque as part of maintaining good oral hygiene. One of eleven flavors, so there's one for every kid in the house.
If you have ever been challenged when trying to brush your little one's teeth, we feel your pain, you're not alone. Toddlers and kids don't have any appreciation of why we brush our teeth, but they do know when something tastes spicy. Jack N' Jill Natural Certified Toothpaste tastes so yummy that you will probably need to put it out of reach in between brushing times. We're serious. Toothbrushing time in your bathroom will be transformed, even with the fussiest of kids.
Description supplied by Jack N' Jill USA through its current Shopify listing. Product, performance, and health claims are the seller’s and have not been independently verified by StorkScout.






